Archive for May, 2009
May 28th, 2009 Branding, Stationery, Studio News

While Lisa was in Atlanta (scouting for her new home-base) she and I were able to pay a visit to the oh-so talented Henry and Company for a press check on our lovely luxc business cards. Oh the pillowy letterpress goodness! It just made our day! So… here’s the low down… We knew we wanted the card to be simple… yet stunning.We are having a custom duplex made, which basically means that two sheets are glued together to make one lusciously thick stock (200lb Cover). We used French’s Poptone Whip Cream (100lb cover) and Construction Paver Red (100lb cover). We are using a variety of processes here. On the front the green is your traditional offset and the burgundy is letterpressed. The back is being stamped with a subtly darker shade of burgundy foil… put it all together… and… check it out! Well… at least a little sneak peek. We’ll show the final product sometime next week.

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Quality German engineering… still going strong…

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The letterpress die…

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Ah… tone on tone burgundy foil on rich burgundy stock.

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The Kluge… chugging out the foil work.

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The foil / embossing die…

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Letterpress is a true art form. We are in complete awe. Thanks to Jason Henry from Henry and Company who gave Lisa and I the grand tour. And a super special thanks also to Kip at Spartan Methods for making our stationery dreams come true!

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May 28th, 2009 Branding, Stationery, Studio News

We love, love all things paper, printing and stationery. When the three of us schemed up Luxecetera – we all agreed that having (and using) gorgeous stationery was a priority. We had such a lovely time designing for ourselves and it turned out to be easier than we thought. Designing our site was WAY more challenging than the pretty printed pieces.

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Not that we didn’t run into challenges … for one … we knew we wanted our envelope to be green, but found that there was nothing out there that matched our previously selected Pantone colors … we also knew that we wanted to use an envelope liner with our signature pattern. This is where having a really great printer comes in ’cause he was the one that suggested a custom converted envelope. Printing our signature green on the outside with the subtle creamy inside free for our pattern … making our job of stuffing envelopes much simpler. Simple Work flow = Happy Business Owners. Pricey, but totally worth it!

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We also knew that we wanted to use one envelope and since we aren’t formal kinda business owners – we knew we didn’t want the traditional business letterhead and envelope. We are note card kinda gals. But we did need a way to print receipts, invoices and quotes … and we opted to print a 7×10 sheet the would fit in that signature A7 envelope. FYI – we had Ashley’s techy husband set up an Excel file that matches up perfectly with our lovely little form.

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We paired the 7×10 invoice sheet with a 5×7 folded note card.  After all … we are note card kinda gals.

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So… between our printed pieces and our site… do you see our brand coming together?

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Here’s the rundown of papers and processes …

Envelope: 2/2 Ink | Custom Conversion | Sized A7 (5×7) | Printed Offset | French Paper’s Poptone Whip Cream 80lb text weight

Notecard: 2/1 Ink | Score line | Sized 7×10 folds to 5×7 | Printed Offset | French Paper’s Poptone Whip Cream 100lb cover weight

Invoice: 2/2 Ink | Sized 7×10 | Printed Offset | French Paper’s Poptone Whip Cream 80lb text weight

We did a press check on our business cards today … so look for another post later today or early tomorrow and the final product sometime next week.

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May 28th, 2009 Branding, Stationery

If you haven’t heard of Loktah Cases you should head over there this instant. They provide natural media packaging (CD and DVD cases, Album Boxes & Folios) designed especially for photographers and videographers. Their products are fabulous and are made from sustainable resources born from the Himalayan Mountains. We are proud to be a part of their team … helping them with branding, from name and tagline development to print design and web presence.
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loktah

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loktah

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May 28th, 2009 Studio News, Templates

Ever since we first laid our eyes (and hands) on The Dream Album we have been in love. If you haven’t been blessed enough to see or own one you have no idea what you are missing. The quality, beauty and strength of Dream Album are equally impressive as the price and customer service.

Needless to say we are not the only ones who have fallen in love with Dream Album so to say that we have been bombarded with requests for cover designs is an understatement. Although we have already released Itty Bitty covers we realize that only covers a small part of the demand. So, we thought why not turn one of our best sellers and most versatile products into Dream Album Covers. And from that very thought comes the introduction of the SERIOUSLY SIMPLE DREAM ALBUM COVER COLLECTION.

Below are JUST A FEW samples of the many cover design options that are included in the set:

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PRODUCT DETAILS: buy now $60
• Includes 10 cover template designs to be used with the Dream Album Co. albums
• Includes optional borders and/or color blocks in each spread
• Includes template sizes for all available cover options (ie. 6×6, 9×9, 12×12, etc)
• All colors and text can be edited
• Font information will be included with your download
• Compatible with Photoshop CS and later, Windows and Mac

When you place your order at Dream Album make sure you tell Kyung that we said hello (and sent you). And stay tuned for many changes in regards to albums here at LUXC. We are in the process of converting all of our album templates into Dream Albums. We just know that once you get your hands on a Dream Album you will know where they got their name!

Images in samples courtesy of Kyung Jung at Yellowhale Photography

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May 27th, 2009 Branding, Stationery

Some final printed products are finally starting to be delivered! We have been on pins and needles waiting to be able to show off some of our recent projects. Melissa Mullen’s yummy letterpress business cards arrived on my doorstep yesterday. Letterpressed on Cranes soft Lettra stock, these business cards just enforce Melissa’s vintage inspired brand. Her brand will be featured in our branding section very soon.

Melissa Mullen's Letterpress Business Cards

Melissa Mullen's Letterpress Business Cards

Melissa Mullen's Letterpress Business Cards

Melissa Mullen's Letterpress Business Cards

And YES – we can take care of all of your printing needs as well… from letterpress, to offset, to digital, to stickers, calendars and everything in between… we have been making lots of new friends that are skilled in the art of fine printing (it really is an art). And believe me when I say that when it comes to printing (like most everything else) – you get what you pay for.

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May 26th, 2009 Studio News, Templates

We are so excited to introduce our BRAND NEW Senior Doodle Collection.  One of the best things about of this collection (we think anyway!) is that we created a set of fonts to be included in the design and sold with the template set.  These templates were also designed with an additional back so that your client could use these as postcards if they wish.   You can see the full product details below.  For one week only we will be offering these at $50.  Just use discount code 2K10 at checkout.

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SENIOR DOODLES – $60  BUY NOW!

PRODUCT DETAILS
• 5 5×7 flat card template designs
• Design for the front and 2 designs for the back (plain and postcard)
• All text and colors can be edited
• Includes original illustrations
• 4 original fonts designed by Luxectera are included
• All fonts used are standard, free or included
• Instructions for use & font information included
• Compatible with Photoshop CS and later, Windows and Mac

OTHER USES:
• Party Invitations
• Moving Announcements

Images in samples courtesy of Laure Lillie Photographie

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May 5th, 2009 Templates

We JUST finished up our very first holiday collection for 2009 (there is more to come!) and we thought we would go ahead and release these while the grand opening special was still in effect. So, if you want these be sure to purchase before May 15th so you can get 25% off – DISCOUNT CODE IS GRAND25.

Introducing:

HOLIDAY SILHOUETTES – BUY NOW
• 5, 5×7 folded/4-sided card template designs
• Designs for front back and inside spreads
• Includes original illustrations
• All text and colors can be edited
• All fonts used are standard or free
• Instructions for use & font information included
• Compatible with Photoshop CS and later, Windows and Mac

Images in samples courtesy of Stacy Larsen

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May 1st, 2009 Studio News

At long last… The day has finally come! After four months of blood, sweat and tears, Luxecetera has finally come to life! We’re debuting with many new products with more still in the works. We are SO excited! Welcome to the new custom all-in-one site, blog and shopping cart. We are still working our a few details, photographing some things for our branding galleries and writing some copy so bare with us if you can. Go ahead and take a look around and let us know what you think. None of it would have been possible without the boys over at Flosites – programming geniuses! A special thanks to Ross, Iurie and Nicolai for putting up with three picky designer chicks. Thanks Flosites!!

In honor of our Grand Opening please enjoy 25% off all templates for photographers. Use the code grand25 at check out. Discount cannot be used for previous purchases and cannot be combined with any other offers. Discount good thru May 15th, 2009.

Grand Opening Special

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