May 28th, 2009 Branding, Stationery, Studio News

We love, love all things paper, printing and stationery. When the three of us schemed up Luxecetera – we all agreed that having (and using) gorgeous stationery was a priority. We had such a lovely time designing for ourselves and it turned out to be easier than we thought. Designing our site was WAY more challenging than the pretty printed pieces.

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Not that we didn’t run into challenges … for one … we knew we wanted our envelope to be green, but found that there was nothing out there that matched our previously selected Pantone colors … we also knew that we wanted to use an envelope liner with our signature pattern. This is where having a really great printer comes in ’cause he was the one that suggested a custom converted envelope. Printing our signature green on the outside with the subtle creamy inside free for our pattern … making our job of stuffing envelopes much simpler. Simple Work flow = Happy Business Owners. Pricey, but totally worth it!

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We also knew that we wanted to use one envelope and since we aren’t formal kinda business owners – we knew we didn’t want the traditional business letterhead and envelope. We are note card kinda gals. But we did need a way to print receipts, invoices and quotes … and we opted to print a 7×10 sheet the would fit in that signature A7 envelope. FYI – we had Ashley’s techy husband set up an Excel file that matches up perfectly with our lovely little form.

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We paired the 7×10 invoice sheet with a 5×7 folded note card.  After all … we are note card kinda gals.

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So… between our printed pieces and our site… do you see our brand coming together?

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Here’s the rundown of papers and processes …

Envelope: 2/2 Ink | Custom Conversion | Sized A7 (5×7) | Printed Offset | French Paper’s Poptone Whip Cream 80lb text weight

Notecard: 2/1 Ink | Score line | Sized 7×10 folds to 5×7 | Printed Offset | French Paper’s Poptone Whip Cream 100lb cover weight

Invoice: 2/2 Ink | Sized 7×10 | Printed Offset | French Paper’s Poptone Whip Cream 80lb text weight

We did a press check on our business cards today … so look for another post later today or early tomorrow and the final product sometime next week.

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2 Comments

stacey woods: yum!   May 29, 2009, 11:03am


Lauren: Oo! I must have some of these made for myself. I love how they all fit together!   Jun 1, 2009, 5:01pm