At Luxecetera, our philosophy towards branding is built on the idea of meeting the needs of our clients. Sometimes that means starting from scratch; in other instances, we take an existing idea and make it better. In the case of husband/wife photographers, Seth and Neolle Nielson, our approach to their branding came in the form of the latter. Fishtale Photography as a brand was already a good idea. Built upon the premise of creating fantastic stories through photography, the Nielsons had created a brand message that was unique and fun; they just needed some help to better illustrate that vision through smart design. That’s where we came in, taking their concept about photography as a vehicle for storytelling and translating it into clean, sophisticated design elements. We created a design that honed in on the whimsical nature of a “fish story” (isn’t the tail cute!) and carried that over into every detail of the design – a bubble-inspired pattern, wave accents, and fish/whale silhouettes. These design elements coupled with a color pallet appropriate for a “whale of a brand,” resulted in a good branding idea made great. So, pull up a chair and join us for some real Fishtales.

Project List: logo design, brand elements, tagline development, pattern design, watermark, business cards, letterhead, notecard, pricesheet, livebooks website design.