Archive for the ‘Branding’ Category
September 2nd, 2010 Branding

Robert Johnson is one of those clients made in branding heaven. His is one of those instances where his name, location and interest matched perfectly for his business. Okay, so the name – Robert Johnson. Sound familiar? Well, maybe not, unless you are a fan of the blues. Robert Johnson the musician is hailed as one of the great early pioneers of popular blues. Turns out, our Robert loves the blues AND he lives in Chicago, “Chi Town” – a city known for many things, but most importantly hailed as one of the hot spots for some of the best blues around.

So, how does this all fit into his photography business? That has to do with Robert’s vision for his business as one that communicates his progressive, artistic approach to photography – a perspective accented with his appreciation for beauty of a vintage, photojournalistic style. For his design we wanted to create something that brought all of these elements together into something that not only identified the motivation behind Robert’s business, but incorporated something of Robert’s personality and interests as well.

The product: ROJO Foto Design. We used illustrated design elements – a stylish fadora,  the playful cricket and a series unique fonts – then we brought these elements into a look reminiscent of retro concert posters and fliers. We also included a collection of stylish patterns that serve as the foundation for ROJO’s overall branding identity. These central elements are carried over into the blog design and print materials. The overall look is stylish, creative and fun. It captures the most important aspects of Robert’s business and his personality.

Say Hello to ROJO Foto Design!

Projects Include: Branding, Logo, Tagline Creations, Illustrations, Brand Elements, Patterns, Stamps, Watermarks, Business Cards, Notecards, Letterhead, Image Heavy PDF Brochure, Pricing Guides, and ProPhoto3 Blog Customization.

We should also note that Robert’s logo will be published in the upcoming Logo Lounge 6 Book which is available for pre-order at Amazon.com

ROJO FOTO Photography Branding Packaging and Stamps

ROJO Photographer Wedding and Portrait Investment Cards

Check out the ROJO blog here.

ROJO FOTO Photography ProPhoto3 Customized Blog Design

This is several spreads from Robert’s brochure containing his philosophies, thoughts and client testimonials.

Robert Johnson (ROJO) Photography Brochure

Series of modern accent patterns that is used on the backsides of many of the pieces to give that pop.

patternslh-bc-nc


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September 1st, 2010 Branding

Rebecca Devono wanted a brand that fit with her classic sensabilities and her passion for artistic photography. However, she was also looking for something fun and a bit playful. Like most of our clients, Rebecca has a personality with a lot depth (well, she is an artist). So, we wanted to create a brand that captured all of those dimensions of Rebecca and her business. We built her brand around a sophisticated logo and added brand elements and accents to make it really pop. We also included some fun illustrations to underscore Rebecca’s playful side. These elements really shine in Rebecca’s print materials. In all, the overall brand communicates her passion for her art and her mission to give clients something extraordinary. It doesn’t get more fabulous than that! Come mingle with Rebecca Devono Photography.

Projects Include: logo design, brand elements, illustrations, watermarks, pattern design, business card, notecard, appointment card, pricesheet, custom blog design.

Rebecca Devono Photography Brand and Logo Design

Rebecca Devono Photography Business Card Design with Spot Gloss Varnish

Rebecca Devono Photography Business Card Gloss Varnish Detail

Rebecca Devono Photographer Notecard Design

Rebecca Devono Photography Watermark Design

Rebecca Devono Photography Appointment Card

Rebecca Devono Photography Package Design

Rebecca Devono Photography Appointment Card and Accent Illustrations

Rebecca Devono Photography Pricesheet Orderform Designs

Custom blog design – www.rebeccadevono.com. Blog programmed by the team at Flosites.

Rebecca Devono Photography Custom Blog Design

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April 23rd, 2010 Branding, Studio News

IMG_8948 sm copy

We are so excited to announce the winner of our Anniversary Contest … and she is Elizabeth Leighton!!! Please know that this was HANDS DOWN one of the most difficult decisions we have had to make. We poured over the emails and agonized over the decision but in the end all of us here at LUXC were so touched by Elizabeth’s story. We received MANY entries and after sifting through them all we felt that Elizabeth’s called out to us the most. Please know that this decision wasn’t easy and we thank you ALL for your entries and especially your kind words about LUXC :) We would also like to announce our 2nd and 3rd place winners:

2nd: Jessica Schaack

3rd: (tie):

Leah Kua
Stephanie Lyell

Congratulations to our winners!!! And here’s to all of our amazing (past and future clients) and another wonderful year ahead for us ALL!

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April 21st, 2010 Branding, Studio News, Templates

Along with our anniversary we have inevitably found ourselves evaluating many things about the progress we have made, struggles we have had, where we are and where we want to be. I don’t know if any new business can look back on their first year and think, “We did exactly what we set out to do and are exactly where we thought we would be.” Well, we are no different. Although we are humbled at how well we were received, accepted and employed, many things that happened this year were more than we expected (much good and some difficult!) We HOPED we would be successful and that people would like what we were doing but never imagined that we would be booked 6+ months out. It isn’t something we expected or like … we promise!!! Please don’t misunderstand, in NO WAY are we complaining about having work on the horizon, in this economy, who would? We couldn’t be more pleased about that. But what we DO want you to know is that we A). We understand the heart, sweat (and funds!) that go into starting (or reinventing) a business …we just did that very thing! and B). We are doing everything we can in order to get to our clients as fast as we can. From hiring, to working weekends, to restructuring packages/rates, we are ALL doing ALL that we can. Please know that although the 3 of us are running a business and strive to be successful (and hopefully make enough to feed our babies) the MAIN reason we are here is because we LOVE design, we BELIEVE in design and we desperately want to share it with as many people as we can. So, in honor of our one year anniversary and to celebrate and express this to you all we have 2 new ideas that we hope you will LOVE!

The first was our anniversary giveaway. This is a truly no strings attached brand giveaway to thank you and offer a gift to those who may not be able to afford (but want and appreciate a well planned, designed and thought out brand).

We have also come up with an additional idea that we think may help. Because we are currently booking for November and feel awful (really!) about the people who call /email daily and tell us they just can’t wait. We TRULY understand and have been wracking our brains for months to come up with a solution. Well, we think we have one (for some of you ;) ) LUXC NOW is a pre-designed brand that is available for you RIGHT NOW. A full brand, including several pieces of collateral and all that you need to get started with NO WAIT. You will receive:

• Logo (vector/pdf and psd)
• Watermark(s)/Element(s) (vector/pdf and psd)
• Pattern(s) (vector/pdf and psd)
• Brushes of logo & watermark(s) (psd)
• 2 sided business card (vector/pdf and psd)
• Folded Notecard (vector/pdf and psd)
• Multi purpose 8.5×11” page template (use instantly as letterhead, for a model release/contract, price sheet, invoice, etc.)
• Style guide including list of fonts used, colors (pantone, web/hex, rgb and cmyk), directions on using files and recommendations for printers.

These Brands are available for sale ONCE, so like each luxc brand, the business that purchases the selected brand will have something unique and their’s only. So, this means also, that if you like something, grab it quickly because it will be gone after the first purchase.

If you are on our waiting list now but find that one of these brands fits what you are looking for, you can purchase now and will be removed from the waiting list.

So, without further ado, please take a look at our LUXC Now Brands RIGHT NOW…


luxcnowjackandhoward_3_largeLNanamartin-03_largeLuxcNowhowlinghound-03_largeLNJJones-03_large

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April 21st, 2010 Branding, Freebies, Studio News
Thanks to everyone who entered our anniversary contest. We were so excited to read all your kind words. We had SO many entries that it has taken us a little longer to read them. We have narrowed them down and are very close to a decision. We’ll be announcing the winner this Friday April 23rd.
~ Ash, Eva, Lisa

Thanks to everyone who entered our anniversary contest. We were so excited to read all your kind words. We had SO many entries that it has taken us a little longer to read them. We have narrowed them down and are very close to a decision. We’ll be announcing the winner this Friday April 23rd.

~ Ash, Eva, Lisa

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April 1st, 2010 Branding, Freebies, Studio News, Templates

Isn’t it ironic that our anniversary is on April Fools Day? To answer your next question, No, this is not a joke…

luxc-anniversary

To celebrate our first official year in business, we will be giving away several high dollar goodies!

GRAND Prize: BRAND DEVELOPMENT + Business Card design + $300 template credit
2nd Prize: $200 template credit
3rd Prize: $100 template credit

So, how do you enter? Send us an email (inquiry@luxecetera.com) and answer the following questions (please keep it to a few paragraphs):

• Tell us why you need, deserve or just have to have new branding!
• Tell us why you are choosing LUXECETERA to develop your brand – and because “it’s free” is not an answer ;)
• What you are looking for in regards to your brand identity
• Send us a sample of your work (1 image) or a link

Please note: Contest is open to prospective clients as well as those on our waiting list. In order to be fair to our current wait listed clients, we will be commencing this brand development in October 2010 as if you were a newly booked client.

And we couldn’t post about our anniversary without giving a HUGE THANK YOU to all of our existing brand/template clients, blog readers, vendors, contractors, employees and friends for making this year so rewarding and successful for us.

***Deadline is April 10th at Midnight***

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February 10th, 2010 Branding, Studio News, Website Design

Blogging just got “horizontal.” That’s the new buzz word in the world of blogs and blog sites. We’re so excited about this new twist for online journaling (aka, blogging). What’s really exciting is that Luxecetera is breaking ground in regard to this design. Currently, there are only five (that we know of) photography sites out there incorporating horizontal blogging – we launched two of them in the past week! Check out the horizontal blogs for  Abigail Reese and Jessica Ames and see what all the fuss is about. It just feels more natural and more intimate — like a book or a trusty journal. Have a look and tell us what you think.

Jessica Ames Horizontal PhotoblogAbigail Reese Horizontal Photography Blog

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January 29th, 2010 Branding

Take a little sneak peek at Meegan Weaver’s new branding and letterpress business cards. This brand is the essence of the K.I.S (keep it simple) approach. These business cards were printed by Mandate Press and custom duplexed using stock from Paper Source.

Meegan Weaver Letterpressed Custom Duplex Business Cards

Using the blind emboss / pressed look on the back of this beet colored stock makes the tagline Tyrie created absolutely shine!

Meegan Weaver Blind Embossed / Letterpressed Business Card

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