Robert Johnson is one of those clients made in branding heaven. His is one of those instances where his name, location and interest matched perfectly for his business. Okay, so the name – Robert Johnson. Sound familiar? Well, maybe not, unless you are a fan of the blues. Robert Johnson the musician is hailed as one of the great early pioneers of popular blues. Turns out, our Robert loves the blues AND he lives in Chicago, “Chi Town” – a city known for many things, but most importantly hailed as one of the hot spots for some of the best blues around.
So, how does this all fit into his photography business? That has to do with Robert’s vision for his business as one that communicates his progressive, artistic approach to photography – a perspective accented with his appreciation for beauty of a vintage, photojournalistic style. For his design we wanted to create something that brought all of these elements together into something that not only identified the motivation behind Robert’s business, but incorporated something of Robert’s personality and interests as well.
The product: ROJO Foto Design. We used illustrated design elements – a stylish fadora, the playful cricket and a series unique fonts – then we brought these elements into a look reminiscent of retro concert posters and fliers. We also included a collection of stylish patterns that serve as the foundation for ROJO’s overall branding identity. These central elements are carried over into the blog design and print materials. The overall look is stylish, creative and fun. It captures the most important aspects of Robert’s business and his personality.
Say Hello to ROJO Foto Design!
Projects Include: Branding, Logo, Tagline Creations, Illustrations, Brand Elements, Patterns, Stamps, Watermarks, Business Cards, Notecards, Letterhead, Image Heavy PDF Brochure, Pricing Guides, and ProPhoto3 Blog Customization.
We should also note that Robert’s logo will be published in the upcoming Logo Lounge 6 Book which is available for pre-order at Amazon.com


Check out the ROJO blog here.

This is several spreads from Robert’s brochure containing his philosophies, thoughts and client testimonials.

Series of modern accent patterns that is used on the backsides of many of the pieces to give that pop.


























