Yeap! Ashley got a hold of her this weekend, hypnotized her and dragged her to the boondocks for a chilly, lakeside, sunset session. Now you can put a face with a name. More team pics coming soon!

Julia Ruzich is an intern at Luxecetera and is the reigning Font Queen of the firm (check out her series on fonts at our blog). Originally from Atlanta, Julia was raised in Bradenton, FL, where her parents encouraged our young apprentice’s creative instincts and fostered in her an appreciation for international travel-an appreciation that has led to true wanderlust and a real love for diverse cultural experiences. Julia graduated cum laude with a BS in studio art from Florida State University and is currently working towards her MFA in Graphic Design at Savannah College of Art and Design in Atlanta. She serves as president of SCAD’s student AIGA chapter, is a member-at-large on Atlanta’s Professional AIGA Education Board and is a member of the Society of Typographic Aficionados. Translation: Julia is a design nerd just like the rest of us, which is why we hired her. Julia loves video games and design books and has recently gotten into foreign film (see what we mean – nerd). When she’s not picking up the pieces at LUXC, Julia wends away the days with her boyfriend, Lars, and her chinchilla, Lucy – no doubt, dreaming of serifs.
Julia has been with us for a bit now and is doing a FABULOUS job and helping us immensely. She is such a talented soul and we are all glad that she’s part of our team here at Luxecetera. Please welcome Julia to our team!

In case you haven’t noticed, things in LUXC-land have gotten a bit, well, crazy. Those of you keeping up with the blog will already know that we are booked through February March 2010. It’s hard to believe that we launched less than a year ago, but here we are, five months in, riding the business equivalent of the French Bullet Train. How do we keep it all together, you ask? Well, we’ll tell you … as soon as we figure it out. The reality is that our little company is growing faster than any of us anticipated and so we’ve decided to bring in some help. Last month we added our copywriter, Tyrie, to the team. This month, we’re bringing in some organizational muscle. Her name is Katie Troxel and she is our new Communications Coordinator or, as we like to call her, Chief Sanity Officer. And while Katie is taking on much of our communicative needs, Eva, Ashley and Lisa will still be available to talk – we’re not letting them off that easily!
Katie’s job is simple (hahahahahaha!). She is in charge of preserving the ever-important relationships with our clients – past, present and future. Katie will now be handling all waiting list questions, product inquiries, customer service issues and three alarm fires (which is why she gets a nifty set of flame-retardant coveralls and a sweet oxygen mask). On top of that, she will be managing the waiting list and generally keeping order in our LUXC offices. So, those of you who are already clients, and those who are thinking of becoming clients, rest easy in knowing that you are in very capable hands.
Katie is a fiery redhead from Atlanta. No, that’s not quite right … hmm. Katie is an Atlanta native, mother of two wonderful children, a former financing officer and a rabid UGA football fan … no, that doesn’t really quite capture her either. Okay, okay … ummm. Oh! Got it! Katie Troxel is, like, the coolest woman ever. No, really. She has this really incredible personality that just puts you at ease. She’s very controlled and calm, which has a lot to do with why we hired her (she’s a dedicated practitioner of Bikram Yoga – yes, that’s the one where people meditate inside an oven). The organizational skills she acquired during her tenure in the banking industry, coupled with her feats as a wonderful mother of two great kids, makes her the ideal person to keep the LUXC ship sailing smoothly (or, at the interest of maintaining the metaphor, the LUXC Bullet Train running tip-top). And, like all of the LUXC team, Katie is a creative thinker, which makes us just that much stronger. So, be sure to welcome Katie to the team – she is, after all, keeping us all sane.
Meet Katie and her gorgeous family!

Our little company is growing. Say Hello… to our newest team member. Meet Tyrie (aka TJ), our writer, editor extraordinaire. We have been offering TJ’s services for a little bit now and we decided it was about time to introduce him. Check out his bio below…

Tyrie Smith is a bit of a prat, who is currently making his girlfriend write his biography blurb. He is a father of a son whom may or may not be an angel from heaven. On another note, Tyrie may or may not have been to Greece. He has a post hole-digger degree (a PhD, thank you very much) in Folklore from the University of Louisiana. More importantly, he received a degree in Creative Writing from Georgia State University – that’s where all that creativity comes into play. He currently teaches English at Georgia Perimeter College in Atlanta and dabbles in guitar, the culinary arts, puzzle-making assistance and being a futbol hooligan. Along with his son, Eli, Tyrie raises a lazy 70-pound dog, a lazy 20-pound ginger cat and shares an adventurous life with his cheeky girlfriend. He is the copy-god of Luxecetera and occasionally has a good idea about branding.


A 2 hour brand name and/or tagline consult is included with our LUXC Large Package and a 1 hour brand name and/or consult is included with our LUXC Little Package. Additional writing services are billed at $70 per hour and editing services are billed at $70 per 1000 words.
If you have a question or two for TJ – you can email him here.