Two words: chocolate syrup. Keep those in mind as you read up about our newest branding adventure, The Beautiful Mess. When company owners/photographers Candice and Dan Lanning first came to us, they were in a different kind of mess – a branding mess. They had a great company, loved what they were doing, and were building a good reputation in the Charolette, North Carolina area, but Candice and Dan were in need of a branding makeover – something that matched the quality of their growing business. We’re so glad they decided to come to us!
From a designer perspective, we absolutely loved their name. It matched perfectly with their style and perspective towards photography. Candice and Dan see life as a “beautiful mess,” acknowledging the beauty of life’s imperfect moments; you know, the goofs and spills and tumbles that can make a photography session transform from something over-choreographed into something touchingly funny or moving. This is the very perspective that the husband and wife team wanted to communicate with their branding: the beauty of life’s unscripted moments.
Our challenge was to turn the idea of a “beautiful mess” into a complete brand. We also needed to incorporate Candice and Dan’s own ideas in regard to their branding – something modern, clean and clever. After some false starts in the drafting process, Ashley did what any girl would do … she turned to chocolate. Remember the chocolate syrup? Well, therein lies the secret to the new look for The Beautiful Mess. What more beautiful mess could there be than a chocolate syrup spill? Think about it – if you accidentally dribble a bit of chocolate syrup on the counter, you don’t go for the paper towels. Nope. You discreetly wipe it up with your finger and eat it … you know you do!
Turns out, Chocolate syrup makes for really beautiful abstract art as well. Check out a few behind-the-scenes photos of Ashley’s process. After a bit of trial and error, The Beautiful Mess‘ new branding look was complete. It’s a perfect fit for Candice and Dan’s company and their unique outlook on photography – a brand so delicious, you want to eat it up. Have a taste of The Beautiful Mess.
Projects Include: Branding, Logo, Tagline, Brand Elements (Chocolate!), Secondary logo (Soul Sessions) Watermarks, Business Cards, Notecards, DVD Case and Label, Custom Blogsite.
We are extremely excited that The Beautiful Mess’ logo is being published in the upcoming Logo Lounge 6 Book which is available for pre-order at Amazon.com.
This secondary logo was created for their soul session division.
Check out their custom blogsite here.
Chocolate in action!! We really go all out when it comes to achieving our goals. We do A LOT of things by hand and oftentimes our clients don’t even know it. We do a lot of hand-painting, drawing, chocolate dropping (or whatever it takes!)
Lovely business cards and notecards printed by Mandate Press. DVD Cases and Labels printed by Disc Makers. Blogsite programmed by Vitriol Consult.
